The Rajini Effect, an award winning comedy about a Japanese guy who wants to become the next big Indian movie superstar, will be premiering in Toronto on Tuesday January 13, 2015. It has been screened in London, Seattle, and Hawaii and this will be the only Canadian stop planned at this time.
The film was created by brothers Nelson and Kuvera Sivalingam.The dynamic writer – director duo are based in London. Their passion and fascination for cinema drove them to write their own scripts and venture in to the world of directing. They started with low/no budget short films, which allowed them to experiment with visuals and narratives. Their first two short films (‘Still Life’ and ‘Article 38’) were funded by Film London and were screened at a number of film festivals across the world, as well as winning a number of awards. Being Rajini fans themselves, they wanted to explore the Rajinikanth phenomenon in an interesting and entertaining way – this resulted in the making of ‘The Rajini Effect,’ which was premiered at the Stuttgart Indian Film Festival where it picked up the award for best film voted for by the audience.
Nelson and Kuvera discuss the inspiration for their successful, independent comedy:
How did the idea for The Rajini Effect come about?
We have been Rajini fans since birth. Our mum brought us up on a daily diet of Rajini films. We religiously watch all his films on the opening day – even when they used to show it at midnight for £15 a ticket at single screens in London. We really wanted to explore why we and many others felt this way about Rajinikanth. There is an indescribable connection when you see him on screen and we wanted to pay homage to him by making a film about his magic. We were toying around with the idea of a documentary when we saw this video online of Japanese fans in Tokyo going absolutely crazy at the screening of Rajinikanth’s film Muthu. We had heard about his fan following in Japan but we didn’t realise they were this hardcore! That was the light-bulb moment when we thought it would be great to do a docu-fiction of a Japanese Rajinikanth fan.
When we met Rajinikanth for the first time in…
We had the once in a lifetime opportunity to meet Rajinikanth, a few years ago in London. It was such an incredible moment that left us completely speechless. He was so simple and friendly; we just didn’t know how to react to him. It was truly a dream come true and we managed to get a much-treasured photo with him.
Reaction to the film…
We were initially very nervous as it is experimental in its format and we were worried whether our weird humour would translate to the wider audience. However, all our fears were allayed when our film premiered at the Stuttgart Indian Film Festival. The reaction from the audience was truly overwhelming – they really connected to the film and enjoyed Taiho and Ramu’s audacious journey. The icing on the cake was when our film picked up the award for best film as voted by the audience. Since the premiere, The Rajini Effect has screened in various cities across the world – including Seattle and Hawaii, as well as having it’s London premiere earlier this year.
Check out the Trailer: